Expanding Private Sector Youth Programming
- Technical Area:
- Improving Program Approaches for Youth
This activity is generating evidence on scalable interventions to expand private sector sexual and reproductive health services for young Egyptians aged 18-34. The investigation is exploring how to increase demand for private family planning services through peer education and social media campaigns that specifically target young couples. The activity targets young people in factories in Egypt’s economic zone, Port Said, and urban communities in Souhag. The interventions are design to serve both married couples and single young men and women to “prepare the market” before they get married.
As Egypt struggles to balance its economic aspirations with the reality of a rising total fertility rate, this activity will help policy makers better understand how the private sector can contribute to meeting the family planning and reproductive health needs of Egypt’s young, educated and economically active population.