Uganda Retail Audit: Analysis and Report

This brief is based on a retail audit, carried out in January 2016, that was commissioned as part of PATH’s work under the USAID-funded Evidence Project to conduct a landscape assessment of the feasibility of a Total Market Approach in Uganda. This project also involved key informant interviews with stakeholders on their attitudes towards TMA principles and the collection of a Uganda Market Research Summary of existing FP knowledge. In the retail audit, stratified random sampling was used to select outlets for evaluation from a sampling frame of 187,580 outlets, consisting of health facilities, pharmacies, drug shops, and village health teams (VHTs). The sample was split across regions, based on the percentage of total outlets in each region. Kampala was treated as a separate region, since it has a disproportionately high number of outlets (27% of the total number of outlets in Uganda). Districts were randomly selected from within each region, and outlets were randomly selected to meet the quota per district and quota per region. A total representative sample of 664 outlets was identified, distributed across the regions as follows: Kampala (27%), Central (16%), Northern (15%), Eastern (20%), and Western (22%). Data was collected on:

  • Percentage of outlets that report having stock of or selling contraceptive methods. (Note: data was collected separately for contraceptive methods stocked and contraceptive methods sold, so these measures are reported separately here.)
  • Product demand, according to outlet managers.
  • Most frequently cited factors affecting client’s purchase of contraceptive products, according to outlet managers.
  • Most common retail price points for contraceptive products.
  • Percentage of outlet managers reporting a stock out (among outlets that responded to the question regarding stock outs).
  • Distribution of stock out times.