Resource
Toolkit
A “total market approach” (TMA) to family planning promotes access to family planning for individuals and couples through coordination and collaboration among government health care services, nonprofit health care services, and the business/commercial sector for family planning products. While many countries are interested in the TMA approach to family planning policies and strategies, it’s difficult to know what steps to take first to inform plans and programs. MEASURE Evaluation, in collaboration with the Evidence Project (both funded by USAID), has developed several resources, including a planning tool and a two-volume handbook, to standardize a best-practice guide for countries to assess their particular need and readiness for TMA.
Corporate author(s): MEASURE Evaluation
Publication date: August 2016
These resources are part of a larger toolkit, which also includes a Landscape Assessment and Toolkit produced by PATH as well as a joint publication by all three projects Guide for Assessing the Impact of a Total Market Approach to Family Planning Programs. Download the MEASURE Evaluation resources here:
- Module 2: In-Depth Analysis of the Family Planning Market
- Handbook for Research on Family Planning Market Volume 1: Using Data to Inform a Total Market Approach to Family Planning
- Factsheet